Changing lives, one property at a time
“We want to change one million lives—one family at a time. That’s the mission,” says Massey Archibald, co-founder of Teach Me About Property (TMAP). “It’s bold, but it’s real. Property is the vehicle, but the outcome is generational change.”
Sitting across from podcast host Aaron Christie-David, founder of Atelier Wealth and a Mortgage & Finance Association of Australia (MFAA), Massey doesn’t speak in generalities—he speaks with purpose. For him, this isn’t about selling property or ticking boxes. It’s about helping families shift their thinking, build real wealth, and change their entire future through home ownership.
The vehicle is property. The result is transformation.
“We believe property ownership and property investing is the mechanism for families to change within a single generation,” Massey explains. “You don’t have to wait generations to create intergenerational wealth. You can flip the script in one.”
Massey has seen this happen time and time again. Families who never thought they could buy a home suddenly realise it’s within reach. And once they take that first step? Everything else follows.
“Once families realise that owning property is actually achievable… it’s like a switch flips,” he says. “They start saving more. Asking better questions. Taking action.”
Why families, not clients?
Aaron points out that many businesses in the real estate world talk about “clients” and “transactions.” But for TMAP, it’s always been about something more personal.
“Our students aren’t clients to us,” Massey replies. “They’re families. And that’s what makes this different. We’re not just doing deals—we’re walking with them through a real-life journey.”
He adds, “Most of the families we work with are the first in their bloodline to own property in Australia. That’s a big deal. They’re breaking generational patterns.”
The “achievability” shift
One of the biggest barriers Massey sees is mindset. Many families feel like property ownership is out of their league.
“What we do is solve the achievability problem,” he says. “When people finally see the path clearly—when they realise, ‘wait a minute, that’s all I have to do?’—everything changes. They start believing, and then they start building.”
From belief to results
Aaron reflects on the passion behind Massey’s words. “You’re not just talking about property,” he says. “You’re talking about purpose.”
Massey nods. “Exactly. When we hear families say, ‘TMAP changed my life,’ that’s what keeps us going. We’re not here to just educate—we’re here to uplift.”