Failure is often seen as the end of the road, but in reality, it is simply part of the journey. Successful people recognise that when attempting something new or challenging, setbacks are inevitable. The difference between success and failure lies in learning the lessons each setback provides.

Massey Archibald’s Journey with 75 Hard

Massey Archibald, CEO and Founder of Teach Me About Property, took on the 75 Hard Challenge and failed 12 times. His best streak lasted 32 days, while his worst attempt ended after just two days. Despite these setbacks, he kept going, refining his approach and eventually succeeding. His journey demonstrates that failure is only a stepping stone to success—as long as the lessons are learned and applied.

What is 75 Hard?

For those unfamiliar, 75 Hard is a 75-day challenge focused on mental and physical resilience. The daily tasks include:

  • Two 45-minute workouts (one must be outdoors)
  • Reading 10 pages of a book
  • Following a diet (no alcohol or cheat meals)
  • Drinking 3.75 litres of water
  • Taking a progress photo each day

Missing any one task means starting over from day one. This structure forces discipline and consistency, reinforcing the idea that every component of the challenge holds equal weight.

Why Did Massey Fail?

The primary reason for Massey’s repeated failures wasn’t lack of effort but forgetting key tasks. He prioritised workouts and diet over smaller habits—like taking a progress photo—which led to failure. The mistake was undervaluing certain aspects of the challenge, rather than recognising that everything matters equally.

The Shift That Led to Success

After multiple failed attempts, Massey changed his mindset. The biggest adjustment was in focus and planning:

  • Recognising every task matters equally
  • Completing tasks early to avoid last-minute panic
  • Organising daily routines to eliminate forgetfulness

This shift in approach led to success, bringing him to day 71 of 75 Hard, on track to finish strong.

The Power of Your Circle

Another key factor in Massey’s success was surrounding himself with the right people. Observing others successfully complete the challenge provided motivation and proof that it could be done. When the right people are in your circle, their success becomes an inspiration rather than a source of intimidation.

Fear of Failure: The Biggest Limiting Belief

Many people are held back by the fear of failure. They ask, “What if I fail?” and allow that fear to stop them from trying in the first place. But failure is not a reflection of self-worth—it is simply a learning experience. Successful people understand that failure is part of the process and that each failure provides the information needed to improve.

Embrace Failure and Keep Climbing

Failure is not the opposite of success—it is the pathway to success. Every setback provides an opportunity to adjust, improve, and try again. Massey Archibald’s journey with 75 Hard is proof that persistence leads to results.

The journey to the top of the mountain is filled with challenges, but those who persist will reach their goals.

Approach failure with the right mentality, embrace the lessons it provides, and nothing will hold you back. Keep pushing forward, take on new challenges, and see failure for what it truly is—a stepping stone to success.