Navigating the property market can be a challenging and daunting journey, especially for those new to real estate investment. Understanding the nuances of the market and setting realistic expectations are crucial steps in ensuring a successful and profitable venture. In this feature article, we delve into the insights of Massey Archibald, Teach Me About Property founder, and explore key elements of strategic planning and realistic goal setting in the property market.

Understanding the Property Market

The property market is a complex landscape, characterised by fluctuating trends, varying regional characteristics, and a plethora of investment strategies. For newcomers, it’s vital to approach this market with a clear and informed mindset.

Massey emphasises the importance of action over mere knowledge. “You can only learn so much from a book,” Massey notes, highlighting that real learning happens through action and experience. This perspective underscores the dynamic nature of the property market, where theoretical knowledge must be complemented by practical, hands-on experience.

Setting Realistic Expectations

One of the first steps in successful property investment is setting realistic expectations. Many new investors enter the market with grand visions of quick profits and effortless success. However, the reality is often more complex and requires a more measured approach.

Massey points out that it’s crucial to stop taking advice from people who have never been where you want to go. He stresses the importance of discerning whose advice to follow and auditing your circle of influence. This is challenging when advice comes from a place of love but is influenced by fear and doubt. Potential investors should seek guidance from experienced professionals who have a proven track record in the property market.

Strategic Planning

Strategic planning is key to navigating the property market effectively. This involves understanding your financial capabilities, identifying suitable properties, and developing a long-term investment strategy that aligns with your goals.

Massey’s advice on property investment is not just about acquiring assets but also about understanding and managing your emotional reactions during the process. He says, “You’re never going to know how you react emotionally in a million-dollar deal until you start doing million-dollar deals”. It’s important to be prepared for the emotional rollercoaster that often accompanies significant financial decisions and investments.


Entering the property market requires more than just financial resources; it demands realistic expectations, strategic planning, and emotional preparedness. As Massey Archibald’s insights reveal, the journey to successful property investment is a learning process, one that involves not only understanding the market but also understanding oneself.

For those ready to embark on this journey, connect with the Teach Me About Property team today.