A Quick Story From 1995

Let’s rewind to 1995.

Massey was 15. His older brother Joe was 19, working in a factory in Minto. Two young blokes, full of dreams, decided it was time to move out. So they did.

They rented a 2-bedroom unit on Castle Street, Liverpool. Rent? $120 per week. No fridge, but they had a banging sound system. Priorities, right?

And the playlist?
🔥 Above the Rim soundtrack
🔥 CrazySexyCool by TLC
🔥 Snoop Dogg’s Doggystyle
🔥 Dr. Dre’s The Chronic

Good times. But here’s where the lesson kicks in.

That Same Unit Today? $500 Per Week

Yep — the rent has jumped from $120 to $500 per week over 30 years.

That’s a 416% increase, or about 13.86% per year.

Let that sink in.

Now compare that to wage growth in Australia over the same time — just 2.4% per year on average.

Assets vs. Wages: It’s Not Even Close

  • Asset-based income: 13.86% p.a.
  • Earned income: 2.4% p.a.

This is why wealthy people focus on owning assets — not just earning a wage.

Because over time, assets go up in value. Rent goes up. Income from those assets increases. You win bigger with every passing year.

Earned Income Has an Expiry Date

All earned income eventually stops. It stops when:

  1. You get too old
  2. Your health fails

That’s what we call the income cliff. You work hard for decades, then suddenly — boom — your income drops off a cliff.

But Assets Don’t Stop Paying

If you play the Wealth Game, the story changes.

  • You buy assets
  • Those assets create income
  • That income keeps growing
  • And eventually, it pays for your lifestyle

No cliff. No cut-off. Just compounding income.

Time Is the Enemy… Or Your Best Friend

When your only income is your job, time is your enemy — it counts down to when you can’t work anymore.

But when your income comes from assets, time becomes your best friend — the longer you hold, the more you earn.

So What Now?

Make 2025 the year you get serious about your wealth goals.

Yes, there’s hustle. Yes, there’s short-term sacrifice.

But long-term?

🏡 You win.
👨‍👩‍👧‍👦 Your family wins.
💰 You build generational wealth.

You get to give your kids something better than what you had — and that’s what this whole game is about.

Let’s go.