There’s a trend doing the rounds right now looking back at 2016 — a full decade ago — when in 2016, Coles famously ran a campaign about feeding a family of four for $10. Fast forward to 2026, and with cost-of-living pressures everywhere, the internet has decided to test whether that’s still possible.

One creator took on the challenge and, respectfully, struggled. A cabbage and a couple of tins later, the verdict was clear — inflation is real. But watching that unfold sparked a bigger thought inside TMAP land.

The Real Question Isn’t Inflation — It’s Ingenuity

Cost of living is real. No one’s denying that. Groceries cost more, energy costs more, and families are feeling the pressure. But what we also know — because we see it every single day — is that when it comes to feeding families, creativity, planning, and hustle still matter.

And if there’s one group we’d back to take on a challenge like this, it’s TMAP mums.

Enter the TMAP $10 Challenge

So we’re taking it on. A few TMAP mums are heading into Coles with one simple brief: $10 total spend, feed a family of four, no excuses. No shortcuts. Just real shopping, real cooking, and real meals.

The challenge doesn’t stop at the checkout. Whatever comes home gets cooked, plated, and served. No smoke and mirrors — just proof that with the right mindset, families can still stretch a dollar further than most people think.

Why This Matters

This isn’t about denying cost-of-living pressures. It’s about reclaiming control where control still exists. Budgets don’t magically fix themselves, but smart habits, planning, and community knowledge go a long way. We talk a lot at TMAP about financial control, and that doesn’t just show up in property decisions — it shows up in everyday choices.

When families are under pressure, mums step up. That’s not theory — that’s reality. When it’s time to make things work, food gets on the table. Kids eat. And they don’t just eat — they’re nourished, cared for, and looked after.

Want In?

We’re filming it. We’re sharing it. And we’re opening it up. Any TMAP mums out there who want to take on the $10 challenge — load it up, film it, post it. Show what’s possible. Show the hustle. Show the creativity.

Cost of living might be rising, but so is resilience. And if there’s one thing we’re confident about, it’s this: TMAP mums will absolutely crush this.

More content coming soon. Stay tuned.